The challenge
SWG produces campaign imagery with AI and 3D tools. Their old site looked like every other studio template and buried the renders under interface.
Prospects arrive with one question: is the work good enough for our brand? Everything that delays the answer costs a brief.
What we did
The homepage opens straight onto the work, as a full grid of cases. Each case gets a rich page with the brief, the role, deliverables and a large gallery.
Type is a single grotesque in black on white. Rounded image masks are the only decoration, and they come from the studio's own renders.
The contact page is built for real briefs: it asks for the challenge and a file, not just a name and an email.
Where it stands
A portfolio that reads in seconds and holds up when someone spends ten minutes in it. New cases are added in the CMS without touching the layout.
