The challenge
For a firm like this, credibility is the product. Most law-firm sites try to prove it with stock photographs and long lists of practice areas.
Pemberton & Co. needed the opposite: a site that reads like a serious firm and lets a general counsel find the right expert in two clicks.
What we did
The homepage builds trust step by step: a video hero with one clear line, results in numbers with their sources, a client testimonial, then the people.
Each of the twelve experts has a full profile. Matters are shown with client labels and practice tags. Coverage is laid out by region and jurisdiction.
The palette is deep green on warm paper, set in an editorial serif. Nothing moves faster than it needs to.
Where it stands
A fourteen-page site with the legal pages firms are required to publish, and separate general, media and careers contacts so enquiries reach the right person.
