The challenge
Living Off AI is an AI training and implementation company. A visitor has to understand quickly whom they help, which work problems they address and why their experience is credible.
The existing design system set the colours and type but left the site looking like a column of text. The brief asked for a distinctive B2B website and invited us to challenge the direction.
What we did
We kept the system's colours, typefaces and marks and replaced the composition: the page fills the window and is built from full-width rounded cards.
Instead of stock imagery, each service has an illustration generated in code from points: a spiral for strategy, a grid for training, a torus for integrations.
The site covers the homepage, work, a full case study, services, company, speaking, insights and contact, with a written design handoff for the client's team.
Where it stands
A working concept the client reviews in the browser, on desktop and on a phone, rather than as static mockups.
