Service · Brand identity
Brand identity that holds up on a real website
Overview
A brand is tested the day it meets a pricing table and a contact form. We design identity and website together, so nothing has to be bent to fit later.
You get a small set of strong decisions: a mark, one or two typefaces, a palette with rules and a voice with examples.
Book a callWhat is included
- 01Logo and mark system
- 02Typography and colour with usage rules
- 03Voice and messaging with written examples
- 04Illustration or image direction
- 05Guidelines as a living page, not a PDF
How it runs
- 01
Position
One sentence on who you are for and what you will not be. Everything else is checked against it.
- 02
Routes
Two visual directions shown on real pages, one chosen.
- 03
System
The chosen route extended into the full kit and written down.
Brand identity in our work
Questions
Do you rename companies?
Sometimes, as part of a brand project. Naming alone is not something we take on.
What if we only need a refresh?
Often the better call. We keep what people already recognise and tighten the rest.